Privacy Policy

Last Updated: 1 September 2025

1. Introduction

Easy Wine Shop ("we", "our", or "us") operates the Easy Wine Shop website and mobile application (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and mobile app.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. We are committed to ensuring that your privacy is protected and will only use your information in accordance with this privacy statement.

2. Information We Collect

2.1 Personal Information

When you use our Services, we may collect:

Account Information:

• Name and contact information including email address
• Billing and delivery addresses, phone numbers
• Demographic information such as postcode, preferences and interests
• Profile pictures and banner images (mobile app)
• Customer ID and account credentials

Transaction Information:

• Order history, purchase details, and payment information
• Shopping cart contents and wishlist items
• Product reviews and ratings

Communication Data:

• Information relevant to customer surveys and offers
• Messages through contact forms and customer service enquiries

2.2 Device and Technical Information (Mobile App)

Our mobile app automatically collects:

Device Identifiers:

• Unique device ID (iOS: Identifier for Vendor, Android: Android ID)
• Device model, operating system version, app version
• Firebase Cloud Messaging tokens for push notifications

Location Data:

• GPS coordinates and approximate location (with your permission)
• Timezone information for localised content

Biometric and Media Access:

• Face ID or fingerprint data for secure authentication (stored locally)
• Camera and photo library access for profile pictures and product images
• Microphone access for voice search functionality

2.3 Website Cookies and Usage Information

We collect information about how you use our website through cookies and similar technologies:

Analytics and Performance:

• Page views, session duration, and user interactions
• Search terms and browsing behaviour
• Technical data including IP address, browser type, and device information

Functional Cookies:

• Shopping cart contents and session management
• Language and currency preferences
• Authentication status and customer segments

3. Cookies We Collect

The following cookies are used on our website:

4. Third-Party Services

Our Services integrate with the following third-party providers:

4.1 Google Services

• Google Sign-In: Account authentication
• Google Maps & Places: Location services and address lookup
• Firebase: Analytics, push notifications, and real-time data
• Google Analytics: Website usage analysis

4.2 Social Media

• Facebook Login: Social media authentication

4.3 Payment Processing

• Stripe: Secure payment processing (we do not store card details)

4.4 Other Services

• Speech Recognition: Voice search functionality (mobile app)

5. How We Use Your Information

We use your information to:

Service Provision:

• Process orders and manage your account
• Provide customer support and technical assistance
• Deliver products and services

Personalisation and Improvement:

• Customise the website and app according to your interests
• Remember your preferences and settings
• Improve our products and services based on usage patterns

Communication:

• Send order confirmations and delivery updates
• Provide promotional emails about new products and special offers
• Contact you for market research purposes (by email, phone, or post)

Security and Legal:

• Authenticate users and prevent fraud
• Comply with legal obligations and enforce our terms
• Protect our rights, property, and safety

6. Information Sharing

We do not sell, distribute, or lease your personal information to third parties unless:

• We have your explicit permission
• We are required by law to do so
• It's necessary to provide our services (e.g., delivery partners, payment processors)

We may share anonymised, aggregated data for analytical purposes.

7. Data Security

We implement appropriate security measures to protect your information:

• Encryption of sensitive data in transit and at rest
• Secure authentication protocols including biometric options
• Regular security assessments and monitoring
• Restricted access to personal information on a need-to-know basis

8. Your Rights (UK GDPR)

You have the following rights regarding your personal data:

Access and Control:

• Request a copy of your personal data we hold
• Correct inaccurate or incomplete information
• Request deletion of your personal data
• Receive your data in a portable format
• Restrict or object to certain processing activities

Communication Preferences:

• Opt out of marketing communications at any time
• Unsubscribe from emails using the links provided
• Contact us to change your marketing preferences

Device Permissions (Mobile App): You can control app permissions through your device settings for:

• Location access, camera and photo library
• Microphone for voice search
• Push notifications, biometric authentication

9. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Account information is typically retained for 7 years after account closure for regulatory compliance.

10. International Transfers

Your information may be processed in countries with different data protection laws. We ensure appropriate safeguards are in place for such transfers.

11. Children's Privacy

Our Services are not intended for children under 18. We do not knowingly collect personal information from children under 18.

12. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated through:

• Website and app notifications
• Email notifications to registered users
• Prominent notices on our platforms

13. Contact Us

For privacy-related enquiries, please contact us:

Easy Wine Shop

Email: [email protected]

Website: www.easywineshop.co.uk

You may also lodge a complaint with the Information Commissioner's Office (ICO) regarding our handling of your personal data.

14. Legal Basis for Processing

We process personal data based on:

• Contract performance for service delivery
• Legitimate interests for service improvement and security
• Consent for marketing and optional features
• Legal obligations for regulatory compliance

This Privacy Policy complies with UK GDPR and applicable data protection laws. Last reviewed: September 2025